Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at eatvia-313.click, place food orders, use our online services, or otherwise interact with us. We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and all other relevant data protection regulations.

Please read this Privacy Policy carefully before using our website or services. By accessing or using our website, placing an order, or otherwise engaging with Via 313, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our website or services.

We encourage you to review this Privacy Policy periodically, as we may update it from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a revised effective date.

1. About Via 313

Via 313 is a food service business operating in the United States. We provide food ordering, delivery, and dining services to our customers through our website and other channels. For all privacy-related matters, you may contact us using the information provided below:

2. Information We Collect

We collect various categories of personal information depending on how you interact with Via 313. The categories of information we may collect include the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us directly, we may collect personal identification information, including but not limited to:

• Full name
• Email address
• Phone number
• Mailing or delivery address (street address, city, state, ZIP code)
• Billing address
• Date of birth (where required for age verification)
• Username and password (for account holders)
• Profile photo or avatar (if provided voluntarily)

2.2 Payment and Financial Information

When you place an order or make a purchase through our website, we collect payment-related information necessary to process your transaction. This may include:

• Credit or debit card details (card number, expiration date, CVV — processed securely through third-party payment processors)
• Digital wallet information (such as Apple Pay, Google Pay, or PayPal account references)
• Transaction history and order records
• Billing information

We do not store full payment card numbers on our servers. All payment card data is handled by our PCI-DSS compliant third-party payment processors.

2.3 Order and Food Preference Information

As a food service business, we collect information related to your orders and preferences, including:

• Food and menu item selections
• Order history and frequency
• Dietary preferences, restrictions, or allergies (when voluntarily provided)
• Special instructions or customization requests
• Delivery preferences and instructions
• Favorite items and saved orders

2.4 Usage and Technical Data

When you visit our website, we automatically collect certain technical and usage information through cookies, web beacons, pixel tags, and similar tracking technologies. This information includes:

• Internet Protocol (IP) address
• Browser type and version
• Operating system and device type
• Screen resolution
• Referring URLs (pages you visited before reaching our site)
• Pages viewed and navigation paths on our website
• Time and date of your visit
• Time spent on individual pages
• Links clicked
• Search queries made on our website
• Error logs and crash reports

2.5 Location Data

With your permission, we may collect precise or approximate geolocation data from your device to provide location-based services such as finding nearby Via 313 locations, estimating delivery times, and optimizing delivery routes. You can disable location tracking through your device settings at any time.

2.6 Communications and Customer Support Data

When you contact us via email, phone, or our website's contact forms, we collect and store the content of your communications, including:

• Customer support inquiries and complaint records
• Feedback and survey responses
• Reviews and ratings you submit
• Email correspondence
• Call recordings (where permitted by law and with prior notice)

2.7 Marketing and Communication Preferences

We collect information about your preferences regarding receiving communications from us, including:

• Newsletter subscription status
• SMS or text message marketing opt-in/opt-out status
• Preferred communication channels
• Marketing campaign interactions (emails opened, links clicked)

2.8 Social Media and Third-Party Login Data

If you choose to connect your social media account (such as Facebook or Google) to create or log into your Via 313 account, we may receive certain profile information from those platforms, such as your name, email address, and profile picture, as permitted by your privacy settings on those platforms.

2.9 Information from Third Parties

We may receive information about you from third-party sources, including:

• Food delivery platform partners
• Marketing analytics providers
• Fraud detection and prevention services
• Publicly available sources

3. How We Use Your Information

We use the personal information we collect for a variety of purposes related to providing, improving, and promoting our food services. Specifically, we use your information for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Managing your account and providing account-related services
• Coordinating delivery and pickup logistics
• Sending order confirmations, receipts, and status updates
• Resolving disputes and handling refund requests
• Providing customer support and responding to inquiries

3.2 Payment Processing

• Processing payments and preventing fraud
• Verifying your payment information
• Issuing refunds when applicable
• Maintaining accurate billing records

3.3 Personalization and User Experience

• Personalizing your experience on our website based on your order history and preferences
• Recommending menu items based on past orders
• Saving your preferences for faster future ordering
• Customizing promotional offers based on your interests

3.4 Analytics and Service Improvement

• Analyzing usage patterns to improve our website functionality and user experience
• Conducting market research and analyzing customer trends
• Testing new features, menu items, and promotions
• Measuring the effectiveness of our marketing campaigns
• Generating internal business reports and analytics

3.5 Marketing and Promotional Communications

• Sending promotional emails, special offers, and newsletters (with your consent where required)
• Sending SMS or text message promotions (with your prior consent)
• Displaying targeted advertisements on our website and third-party platforms
• Informing you about new menu items, seasonal specials, and limited-time offers
• Conducting loyalty programs and rewards initiatives

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email, replying "STOP" to any text message, or contacting us at [email protected]. Please note that opting out of marketing communications does not opt you out of transactional messages related to your orders.

3.6 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Enforcing our Terms of Service and other agreements
• Detecting, investigating, and preventing fraudulent or illegal activity
• Protecting the rights, property, and safety of Via 313, our customers, and the public
• Responding to legal requests and court orders

4. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your personal information with certain third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business and providing services to you. These service providers are contractually obligated to protect your information and may only use it for the specific purposes for which it was shared. Our service providers include:

• Payment Processors: Third-party payment gateways that securely handle your payment card transactions
• Delivery and Logistics Partners: Third-party delivery services that help fulfill your food orders
• Cloud Hosting and IT Services: Providers who host our website, databases, and technical infrastructure
• Email and SMS Marketing Platforms: Services that help us send promotional and transactional communications
• Analytics Providers: Services such as Google Analytics that help us understand how visitors use our website
• Customer Support Tools: Platforms that help us manage customer service inquiries
• Fraud Prevention Services: Services that help identify and prevent fraudulent transactions

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or other legal process
• Respond to lawful requests from government authorities or law enforcement agencies
• Protect the rights, property, or safety of Via 313, our customers, employees, or the public
• Detect, prevent, or investigate fraud, security breaches, or other illegal activity
• Enforce our Terms of Service or other agreements

4.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, sale of substantially all assets, reorganization, or bankruptcy proceeding, your personal information may be transferred to the successor entity or acquiring party as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information with other third parties when you have given us your explicit consent to do so. You may withdraw your consent at any time by contacting us at [email protected].

4.5 Aggregated and De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes. This type of information is not considered personal information.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect usage data, enhance your experience on our website, and provide relevant advertising. Our use of cookies falls into the following categories:

5.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly (e.g., maintaining your shopping cart, enabling login sessions)
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data
• Functionality Cookies: Remember your preferences and settings to provide a more personalized experience
• Marketing and Advertising Cookies: Track your browsing habits to deliver relevant advertisements and measure campaign effectiveness

5.2 Managing Cookies

You can control and manage cookies through your browser settings. Most web browsers allow you to refuse, accept, or delete cookies. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising by visiting the Network Advertising Initiative's opt-out page at optout.networkadvertising.org or the Digital Advertising Alliance's opt-out page at optout.aboutads.info.

For detailed information about the cookies we use, please refer to our Cookie Policy available on our website.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures designed to protect your data against unauthorized access, disclosure, alteration, or destruction. Our security measures include:

6.1 Technical Safeguards

• Encryption of data in transit using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology
• Encryption of sensitive data at rest
• Secure, password-protected databases with restricted access
• Firewalls and intrusion detection systems
• Regular software updates and security patches
• Multi-factor authentication for administrative access

6.2 Administrative Safeguards

• Employee training on data privacy and security best practices
• Role-based access controls limiting employee access to personal data on a need-to-know basis
• Data processing agreements with all third-party service providers
• Regular internal security audits and risk assessments
• Incident response procedures in the event of a data breach

6.3 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and, where required, relevant regulatory authorities, in accordance with applicable federal and state breach notification laws. We will provide notice as promptly as required by law and include information about the nature of the breach, the data affected, and the steps you can take to protect yourself.

Despite our best efforts, no security system is impenetrable, and we cannot guarantee the absolute security of your information. We encourage you to use strong, unique passwords for your account and to protect your login credentials.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply include:

When your personal information is no longer required for any of these purposes, we will securely delete or anonymize it in accordance with our data disposal procedures.

8. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights as required by applicable law.

8.1 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the sources from which it was collected, the purposes for which it is used, and the third parties with whom it has been shared.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as where retention is necessary to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not sell personal information, but you may exercise this right by contacting us.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to specified purposes as defined under the CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, provide a different level of service, or suggest that you may receive a different quality of goods or services because you exercised your privacy rights.
• Right to Data Portability: You have the right to receive a copy of your personal information in a portable, readily usable format.

To exercise your California privacy rights, please submit a verifiable consumer request to us by email at [email protected] with the subject line "California Privacy Rights Request." We will respond to your request within 45 days as required by law, with the possibility of one 45-day extension if necessary.

8.2 Rights Available to All Users

Regardless of your state of residence, we offer all users the following rights:

• Right to Access: You may request access to the personal information we hold about you at any time.
• Right to Correction: You may request correction of inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal information, subject to applicable legal requirements.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.

8.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, you may contact us by:

• Email: [email protected]

When submitting a request, please include your full name, email address associated with your account (if applicable), the specific right you wish to exercise, and any additional information that may help us verify your identity and locate your records. We may need to verify your identity before processing your request to protect your privacy and prevent unauthorized access to your information.

9. Children's Privacy

Via 313 does not knowingly collect, solicit, or maintain personal information from children under the age of 13. Our website is not directed at children, and we do not market our services to children. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected], and we will take prompt steps to delete such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA), which requires that websites obtain verifiable parental consent before collecting personal information from children under the age of 13. If we discover that we have inadvertently collected personal information from a child under 13, we will delete that information as quickly as possible.

We strongly encourage parents and guardians to monitor their children's online activity and to discuss with their children the importance of internet safety and privacy.

10. International Data Transfers

Via 313 is based in the United States, and your personal information is collected, stored, and processed primarily in the United States. If you access our services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your home country.

By using our website and services from outside the United States, you consent to the transfer of your personal information to the United States in accordance with this Privacy Policy. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally, including using contractual protections and ensuring that our service providers maintain adequate levels of data protection.

If you are located in a jurisdiction with specific requirements for international data transfers (such as the European Economic Area, United Kingdom, or Canada), we will apply the appropriate legal mechanisms required by applicable law to ensure adequate protection of your personal information.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Via 313. These include food delivery platforms, social media platforms, payment providers, and other external websites. This Privacy Policy applies only to our website and services, and we are not responsible for the privacy practices of any third-party websites or services.

We encourage you to review the privacy policies of any third-party websites you visit through links on our website before providing any personal information. Your interactions with third-party websites are governed by their respective privacy policies and terms of service, not ours.

12. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites, requesting that the website not track the user's browsing activities. At this time, our website does not respond to DNT signals, as there is no universally accepted standard for how websites should respond to such signals. However, you may use browser settings or third-party opt-out tools to limit the collection of your usage data, as described in our Cookies section above.

We will continue to monitor developments in DNT standards and update our practices accordingly if and when a uniform standard is established.

13. FTC Act Compliance

Via 313 operates in compliance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive business practices. We are committed to being transparent and honest about how we collect and use your personal information. We do not engage in deceptive data practices, and we honor all representations we make in this Privacy Policy regarding the collection, use, and sharing of your personal information.

We are subject to the investigatory and enforcement authority of the United States Federal Trade Commission (FTC). If you believe that we have engaged in unfair or deceptive practices related to your personal data, you may file a complaint with the FTC using the contact information provided in the "How to File a Complaint" section below.

14. How to File a Privacy Complaint

If you have concerns about how Via 313 handles your personal information, we encourage you to contact us first so that we may address your concerns directly. We take all privacy complaints seriously and will investigate and respond to your complaint promptly.

14.1 Contact Via 313 Directly

Please send your privacy complaint or inquiry to:

• Email: [email protected]
• Subject Line: "Privacy Complaint" or "Privacy Inquiry"

We will acknowledge receipt of your complaint within 10 business days and aim to provide a full response within 30 days.

14.2 Complaints to Regulatory Authorities

If you are not satisfied with our response to your privacy complaint, or if you believe we are in violation of applicable privacy laws, you have the right to file a complaint with the relevant regulatory authority. The following authorities accept privacy-related complaints:

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our privacy practices, applicable laws and regulations, or our business operations. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on our website with a revised "Last Updated" date at the top of this page
• Sending an email notification to registered account holders where required by law
• Displaying a prominent notice on our website for a period of time following the update

Your continued use of our website or services after the effective date of any updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

If we make changes that materially alter your privacy rights, we will provide clear notice and, where required by applicable law, obtain your consent before implementing such changes.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

This Privacy Policy was last reviewed and updated on May 27, 2026. All rights reserved. Via 313 is committed to protecting your privacy and providing a safe, transparent, and trustworthy online food ordering experience.